Being a technically good photographer means little when you are not able to capture the essence of an event. That is why when I photograph events in Los Angeles my focus is on capturing moments. Every image should be about something: Whether that be an emotion, an interaction, there should be meaning behind the photograph.
An event photographer's priority should be on capturing meaningful moments. A lot of hard work goes into producing an event; Of course capturing those details matter. However, they should never be the photographers priority.
My approach has always been about capturing those meaningful photographs. No one needs 10,000 lousy images. Corporations and non profits need photographs they can use. People want images that bring them back to a moment. Capturing the height of an expression can be a ringing reminder of exactly how they felt.
This is universal. Whether photographing an event for Adobe like Adobe Max, something for Nike, or a birthday party, this never changes. My focus is and will always be on making meaningful images.