Aspiring event photographers,
Making a full time living as an event photographer is not easy. When I started out as an event photographer in Los Angeles, there wasn’t really a template to follow. That’s why I share as much knowledge as possible via my blog and Youtube channel. My hope is that this sort of content will ease your anxiety and make your journey easier.
I hope you enjoy this video on buying gear for event photography.
Buying Camera Bodies for Event Photography
When you decide to go pro at event photography you are starting a business. You have to remember that camera bodies are depreciating assets and the cost of constantly upgrading them means you are making less money. Additionally, If you are still early in the learning phase, by the time you know the ins and outs of your very expensive camera, it will have depreciated significantly in value and there will be better options out there with more modern technology.
My advice to event photographers just starting out would be to buy last generation’s model of whatever camera you’re interested in, whether new or used. Cameras experience most of their depreciation right away followed by a very large reduction in price once a new version comes out. After that they somewhat level off again. You can save a significant amount of money by buying old models once the new ones come out. Once in a while new camera models significantly improve upon the last model’s tech, but these days a generation old camera is still a very capable camera. I follow an “every other” upgrade cycle which has suited me well. I personally still use a Canon 5d iii as my main camera and its nearly 8 years old! It’s almost hard to believe it has been that long.
Use the money you save to start building your lens collection. Remember lenses make images more so than cameras. Additionally, unlike cameras, lenses hardly depreciate in value.
Which Professional Lenses You Should Buy First for Event Photography
Your first goal should be to cover all necessary focal lengths. This can be done with two lenses. The first lens you should buy is a 24-70mm lens. This lens will give you a somewhat wide to somewhat zoomed in field of view. Most events could be shot entirely with this lens. It’s great for candids, portraits, group shots, detail shots, and even somewhat wide establishing shots.
The second lens I recommend buying is a 70-200mm. These focal lengths are essential for a lot of different types of event photography from varying sports, conferences and anytime you need more reach with your lens.
Please note that when shooting with those lenses on a cropped frame camera body, those focal lengths will have the field of view of a 36-105 and 105-300 and may not be as suitable if you need a very wide field of view.
Once you have your main focal lengths covered with a 24-70mm and 70-200mm lens, the next lens I recommend getting would be on the wide end. I personally use a 17-40mm f4 lens when I need to get wider than 24mm. Canon also makes a superior 16-35mm lens, but for how I use a wide lens, its just not necessary. I am typically photographing larger groups or wide “establishing shots” which require a deeper depth of filed than f2.8 would offer to properly get everyone or most things in focus. When making lens choices, remember that you're building a photography business and therefore it is helpful to think of purchases as business expenses in which cost vs benefit should be weighed. I estimate that my 17-40mm lens is on my camera less than 5% of the time at most. It is still a necessary lens for what I do, but not worth upgrading. I used to have a fisheye lens. Take a guess how often I used that and why I sold it.
Buying Memory Cards
You can save money by not buying memory cards with larger storage capacities. Two 32 gig cards for example typically cost far less than one 64 gig card. But be sure to buy quality memory cards with fast read / write speeds. Do the research and make sure to buy the fastest memory cards recommended for your camera by it’s manufacturer. This will make a difference. Buying higher specced cards than what’s recommended may not make a difference. It would be like putting premium gas in a car not designed for it. I also recommend buying fast cards for their upload speeds. This will shorten your editing process.
Buying a Flash
When I started as a photographer there was no viable alternative to a Canon branded flash. It was essentially a two horse race then, with Nikon as Canon’s only competition. But since then, off brand manufacturers have closed the gap in the quality of their flashes for a fraction of the cost. Canon’s latest flagship flash the 600EX II-RT goes for $579 at full price. Meanwhile the Yongnuo YN600 RT-II comes in at $121. It’s essentially a Canon clone (It’s even named similarly. Don’t ask me how that’s legal), and costs less than a fourth the price.
Personally, I own two Canon flashes, but would not have a problem with purchasing a third party flash as another backup at some point.