Event Photography Tips: Putting It All Together to Maximize Your Coverage!

I hope you find these event photography tips helpful. They are based on over 10 years of professional experience as a leading event photographer in Los Angeles. These event photography tips and tricks have mostly been developed through practice and developing habits, but I also spend a great deal of time working on my craft. I am always trying to improve my event photography and I hope these help you do the same!

My Conclusions on how to Maximize Your Event Photography Coverage.

Connecting the dots, you can see how all of these tips are used in unison: By staying present, reading the room, and following the energy, I am able to gravitate toward areas of an event in which lots of action is going to happen. By reading people’s eyes, I am able to predict who is about to smile and pre visualize my shot as I move into position, all while pre selecting my autofocus point before the camera hits my eye. By shooting with two eyes open, I am able to time my shot and already know where my next shot is going to be… then I repeat. I spend a lot of time thinking about how I can improve my event photography. It is important to me to always stay engaged with my craft and never settle. This has allowed me to constantly improve at event photography and I hope my tips help you on your own journey.

Event Photography Tip #1 Pre Select Your Focal Point.

When capturing a moment as an event photographer, rather than waiting for the viewfinder to reach your eye, consider where the point of focus will be in your composition and use your controller to set it. With practice this becomes intuitive. Keep in mind, that with evolving technology, this tip may become less or even irrelevant. Sony's eye AF, is a good example of technology that may replace the skill of pre-selecting your autofocus point. Also, as I am currently experimenting with new cameras, I want to mention that the delay in which the viewfinder activates in mirrorless cameras has been a challenge for me, in some cases preventing me from pre-selecting my focus point before looking through the viewfinder.

Event Photography Tip #2 Photograph With Both Eyes.

While one eye frames the shot, use your other eye to monitor the action. This technique improves your timing and you’re able to monitor the space while still framing a potential image. When covering an event, the goal should be to both get as much coverage as possible, but also to make sure each image is a quality one.

Event Photography Tip #3 Read the Room. Follow the Energy.

This is not hocus-pocus. Do not overthink it. Whether at an event or anywhere for that matter, there is always energy. There are plenty of auditory cues that give away where the energy is but there may be things that give it away that you are not even conscious of.

Event Photography Tip #4. Predict Smiles.

Have you learned to follow the energy? Good. Now it's time to predict a smile. watch the eyes and anticipate the pause- that is when you should be making your photograph. Of all my tips, I think your ability to implement this one may largely come down to personality traits. Not everyone will have as easy of a time predicting a smile. I do think that with practice, anyone can improve, but this is a skill highly determined by one's empathy.

Event Photography Tip #5. Time Your Shot Ahead of the Peak of Action.

You have a delay. Your motor skills have a delay. Your camera has a delay. Because of this, it is essential that you time your shot right before the peak of action. This is a tricky one. Of course shooting a burst of shots with a camera with a high FPS would help, but if your goal is to improve on your skills as an event photographer, it’s well worth it to practice this.

Links to see more of my work and throw me your support:

Patreon | https://www.patreon.com/mikmilman

Instagram | @retrograding https://www.instagram.com/retrograding/

Facebook | https://www.facebook.com/mikmilman/

Do These Things Before, During, and After an Event (Event Photography Checklist)

I made this checklist to clearly define everything you should do as an event photographer, before, during, and after an event. If you’re a new event photographer, this will clearly define your objectives as an event photographer and clearly define what needs to be done. I also hope it will ease any anxiety you may have over shooting your first event. If you’re a more advanced event photographer, having a checklist can ensure you simply don’t miss anything- we all make mistakes or forget things time to time.

View a printable checklist by clicking here or view it below.

The Day Before

Research

• Check out company website

• Get a copy of the program

Prep Gear 

• Select Camera Body(s)

• Select Lenses

  • Wide

  • Medium

  • Telephoto

• Primary flash

• Backup flash

• Inspect and clean gear

• Charge or replace batteries

  • Camera(s)

  • Flash(s)

  • Other

• Select memory Cards

  • Insert and format 

• Something fun

Other

• Check commute and double the time necessary to arrive on time

Day of Event

Venue

• Identify safe location to stow gear 

• Scout 

• Ask about site specific rules

• Identify escape routes

Client

• Get agenda / schedule of events

• Get specific requests 

  • VIPs

  • Necessary Shots

Shot Types

• Establishing Shots

• Candid interactions

• Close Candids (emotional moments)

• Group Shots and formals

• Posed and creative portraits

• Detail Shots

Post Event

Lightroom

• Add metadata

  • Job type i.e. corporate event, private event

  • Location / venue

  • Client name

  • VIP names

• Select favorites

  • Blog

  • Portfolio

  • Social media

• Export files to full resolution folder

• Export files sized for social media

• Export favorites to separate folder (google drive recommended) 

• Deliver images

Marketing

• Add client to mailchimp list

• Follow up with client 1 week after delivery of images

Event Photography Tips on Buying Gear from a Los Angeles Event Photographer

Aspiring event photographers,

Making a full time living as an event photographer is not easy. When I started out as an event photographer in Los Angeles, there wasn’t really a template to follow. That’s why I share as much knowledge as possible via my blog and Youtube channel. My hope is that this sort of content will ease your anxiety and make your journey easier.

I hope you enjoy this video on buying gear for event photography.

Buying Camera Bodies for Event Photography

When you decide to go pro at event photography you are starting a business. You have to remember that camera bodies are depreciating assets and the cost of constantly upgrading them means you are making less money. Additionally, If you are still early in the learning phase, by the time you know the ins and outs of your very expensive camera, it will have depreciated significantly in value and there will be better options out there with more modern technology.

My advice to event photographers just starting out would be to buy last generation’s model of whatever camera you’re interested in, whether new or used. Cameras experience most of their depreciation right away followed by a very large reduction in price once a new version comes out. After that they somewhat level off again. You can save a significant amount of money by buying old models once the new ones come out. Once in a while new camera models significantly improve upon the last model’s tech, but these days a generation old camera is still a very capable camera. I follow an “every other” upgrade cycle which has suited me well. I personally still use a Canon 5d iii as my main camera and its nearly 8 years old! It’s almost hard to believe it has been that long.

Use the money you save to start building your lens collection. Remember lenses make images more so than cameras. Additionally, unlike cameras, lenses hardly depreciate in value.

Which Professional Lenses You Should Buy First for Event Photography

Your first goal should be to cover all necessary focal lengths. This can be done with two lenses. The first lens you should buy is a 24-70mm lens. This lens will give you a somewhat wide to somewhat zoomed in field of view. Most events could be shot entirely with this lens. It’s great for candids, portraits, group shots, detail shots, and even somewhat wide establishing shots.

The second lens I recommend buying is a 70-200mm. These focal lengths are essential for a lot of different types of event photography from varying sports, conferences and anytime you need more reach with your lens.

Please note that when shooting with those lenses on a cropped frame camera body, those focal lengths will have the field of view of a 36-105 and 105-300 and may not be as suitable if you need a very wide field of view.

Once you have your main focal lengths covered with a 24-70mm and 70-200mm lens, the next lens I recommend getting would be on the wide end. I personally use a 17-40mm f4 lens when I need to get wider than 24mm. Canon also makes a superior 16-35mm lens, but for how I use a wide lens, its just not necessary. I am typically photographing larger groups or wide “establishing shots” which require a deeper depth of filed than f2.8 would offer to properly get everyone or most things in focus. When making lens choices, remember that you're building a photography business and therefore it is helpful to think of purchases as business expenses in which cost vs benefit should be weighed. I estimate that my 17-40mm lens is on my camera less than 5% of the time at most. It is still a necessary lens for what I do, but not worth upgrading. I used to have a fisheye lens. Take a guess how often I used that and why I sold it.

Buying Memory Cards

You can save money by not buying memory cards with larger storage capacities. Two 32 gig cards for example typically cost far less than one 64 gig card. But be sure to buy quality memory cards with fast read / write speeds. Do the research and make sure to buy the fastest memory cards recommended for your camera by it’s manufacturer. This will make a difference. Buying higher specced cards than what’s recommended may not make a difference. It would be like putting premium gas in a car not designed for it. I also recommend buying fast cards for their upload speeds. This will shorten your editing process.

Buying a Flash

When I started as a photographer there was no viable alternative to a Canon branded flash. It was essentially a two horse race then, with Nikon as Canon’s only competition. But since then, off brand manufacturers have closed the gap in the quality of their flashes for a fraction of the cost. Canon’s latest flagship flash the 600EX II-RT goes for $579 at full price. Meanwhile the Yongnuo YN600 RT-II comes in at $121. It’s essentially a Canon clone (It’s even named similarly. Don’t ask me how that’s legal), and costs less than a fourth the price.

Personally, I own two Canon flashes, but would not have a problem with purchasing a third party flash as another backup at some point.